The International Olympic Committee has estimated that half the world's population - about 3.5 billion people - will have watched at least some of the Vancouver Winter Games by the time the event is over.
Timo Lumme, managing director of International Olympic Committee TV, said that the digital revolution had changed the way people consume events like the Winter Olympics.
"In four short years from Torino to Vancouver, we've had the continuing digital explosion," he added. "We've had huge growth in this area - in fact, we now have the same amount of hours globally covered on digital media as we have on the old broadcast media."
More than 300 broadcasters and another 100 websites around the world are carrying Olympic coverage.
The Canadian broadcasting consortium is also breaking digital records. There had been more than 110 million page views on its French and English websites at the end of day 10 of the Games, compared to similar numbers on day 15 of the Beijing Olympics.
Lumme continued: "I feel that we're well on track to providing the most extensive broadcast coverage of any Winter Olympic Games in history."
Last Sunday, 10.4 million Canadians tuned into the men's Canada-United States hockey game, making it the most-watched sports programme in Canadian history.
